Takeda is a research-driven global company focused on the pharmaceutical industry. As the largest pharmaceutical company in Japan and one of the world’s leading companies in its industry, Takeda is committed to improving healthcare for patients worldwide through innovation in medicine.
Since 2012, Takeda has been managing the activities for the German market from Berlin, supplemented by additional administrative functions in Constance. As part of a global production network, Takeda operates production facilities in Oranienburg, Brandenburg, Germany, and Singen, Germany. Takeda employs a total of around 1,900 people in Germany.
Project description: What could a controlling system for communication at Takeda Germany look like? This question was investigated together with Prof. Dr. Lothar Rolke from the Mainz University of Applied Sciences. With the help of online profile analyses, the continuous evaluation of media coverage and stakeholder surveys, it was possible to reconstruct key interrelationships. On the basis of these findings, communication activities and channels can now be used more effectively.