The agency “Alles Werbung” has been exclusively marketing the “Magneticstar,” which is presented to readers at bookstores, in the German speaking region since January of 2009. IKEA was won as one of the first customers for the versatile magnetic bookmarks, in addition to the ‘Schwabengarage,’ one of the largest auto dealerships in Europe.
“oha communication is helping us turn the ‘Magneticstar’ into a well known product,” says Frank Maul, the project manager for the bookmark. “The PR experts support us in the creation and release of press photos and texts. The coverage in the relevant media channels has given us a noticeable market response. “
In addition to marketing managers, agencies and marketing material vendors, the bookstores should especially be informed about the use of the advertising material. The more retailers distribute the bookmarks to their customers, the more attractive the advertising material will be for campaigns with regional emphasis, as well as for campaigns covering the entire German speaking region.
“In the specialized press we want to illustrate that this concept is beneficial not only in regards to promotion, but for the reader and the bookstore as well,” explains Oliver Hahr, a PR consultant at oha communication. “As a general rule, readers are rather refined and well off. One must come up with something special to attract their attention: innovatively designed magnetic bookmarks for example.”
