With a $121 billion turnover in 2008 \u2013 equivalent to around 8% of the gross domestic product \u2013 the healthcare sector counts as one of the most important industries in Brazil. From \u201cHospitalar\u201d and parallel tradeshows such as \u201cOdontobrasil,\u201d \u201cDiagnostica,\u201d \u201cHospfarma\u201d and \u201cRehabilitation\u201d the industry achieved about a quarter of its annual turnover according to the organizer. That promises big market chances.<\/p>\n
\u201cGerman companies are well advised to support the success of their trade show appearance with media,\u201d explains Oliver Hahr from the consultancy and agency for international public relations, oha communication, based in Stuttgart. \u201cWhen comparing prices, the title \u2018Made in Germany\u2019 rarely holds good cards. The added value of innovative technology and high quality is necessary to explain \u2013 that holds true even for established brands.\u201d<\/p>\n
Well done PR work presents a sensible supplement or alternative to advertisements. To inform the industry, magazines such as \u201cRevista Hospitais Brasil\u201d, \u201cFornecedores Hospitalares\u201d, \u201cSa\u00fade Business\u201d and \u201cPr\u00e1tica Hospitalar\u201d cater to the appropriate platforms. They reach a circulation between 9,000 to 12,000 copies. \u00a0In addition, online portals such as \u201csaudebusinessweb.com.br\u201d and \u201chospitalar.com.br\u201d register around 100,000 visits per month.<\/p>\n
Whoever the decision maker in the public and private clinics, nursing homes and laboratories in Brazil wants to reach, must first find the appropriate contact for the selected publication and for push for his subject\/theme. Sending press material via E-Mail is also standard in Brazil. All texts should be delivered in the native language. Of course good press photos also shouldn\u2019t be missing.<\/p>\n
The personal exchange \u2013 by telephone, or even better, face to face \u2013 is the prerequisite for a confident relationship that isn\u2019t only just successful in Brazil. For a press discussion, an interpreter should always be present. And don\u2019t forget: Editors are not interested in the product, rather the reader relevant information and the story.<\/p>\n","protected":false},"excerpt":{"rendered":"