{"id":4737,"date":"2016-01-11T00:02:47","date_gmt":"2016-01-10T23:02:47","guid":{"rendered":"http:\/\/www.oha-communication.com\/en\/mittelstand-und-internationale-pr\/"},"modified":"2016-01-31T11:37:57","modified_gmt":"2016-01-31T10:37:57","slug":"mittelstand-und-internationale-pr","status":"publish","type":"post","link":"https:\/\/oha-communication.com\/en\/mittelstand-und-internationale-pr\/","title":{"rendered":"Mittelstand und Internationale PR?"},"content":{"rendered":"<p>Anne H\u00fcnninghaus ging f\u00fcr das <a href=\"http:\/\/www.pressesprecher.com\/\" target=\"_blank\">Pressesprecher Magazin<\/a> der Frage nach, wie die zunehmende\u00a0Internationalisierung\u00a0der Unternehmen kommunikativ begleitet wird. &#8220;<a href=\"http:\/\/www.pressesprecher.com\/nachrichten\/schluss-mit-der-globalen-giesskanne-1907312733\" target=\"_blank\">Schluss mit der globalen Gie\u00dfkanne&#8221;<\/a>, res\u00fcmiert sie. Denn tats\u00e4chlich bem\u00fcht man sich gerade im Mittelstand darum, als &#8220;Glocal Player&#8221; wahrgenommen zu werden: Auf weltweit h\u00f6chstem Qualit\u00e4tsniveau und\u00a0zugleich \u00e4u\u00dferst kundennah.<\/p>\n<p>Doch wie kann das gelingen? Befragt wurden Simone Huck-Sandhu, Professorin f\u00fcr Public Relations an der <a href=\"https:\/\/www.hs-pforzheim.de\/De-de\/Wirtschaft-und-Recht\/Bachelor\/Werbung\/TeamWerbung\/HuckSandhu\/Seiten\/Vita.aspx\" target=\"_blank\">Hochschule Pforzheim<\/a>, J\u00fcrgen \u00adHoffmeister, Leiter Global Corporate Communications beim Hersteller pflanzlicher Arzneimittel <a href=\"http:\/\/www.bionorica.de\/\" target=\"_blank\">Bionorica <\/a>und Melanie Kamann, Leiterin externe Kommunikation und Pressesprecherin beim Unternehmen f\u00fcr Medizin- und Sicherheitstechnik <a href=\"http:\/\/www.draeger.com\/\" target=\"_blank\">Dr\u00e4ger<\/a>.<\/p>\n<p>Deutlich wird: Der Schl\u00fcssel zum Erfolg liegt\u00a0bei den Menschen, die die interne und externe Kommunikation international steuern. Verf\u00fcgen\u00a0sie\u00a0\u00fcber\u00a0ausreichend Informationen und die erforderliche Sensibilit\u00e4t f\u00fcr die Belange ausl\u00e4ndischer M\u00e4rkte, l\u00e4sst sich\u00a0die\u00a0 grenz\u00fcberschreitende Kommunikation\u00a0mit hohem Wirkungsgrad effizient managen. Mehr dazu lesen Sie im <a href=\"http:\/\/www.pressesprecher.com\/nachrichten\/schluss-mit-der-globalen-giesskanne-1907312733\" target=\"_blank\">Beitrag<\/a> (auch zum Download).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anne H\u00fcnninghaus ging f\u00fcr das Pressesprecher Magazin der Frage nach, wie die zunehmende\u00a0Internationalisierung\u00a0der Unternehmen kommunikativ begleitet wird. &#8220;Schluss mit der globalen Gie\u00dfkanne&#8221;, res\u00fcmiert sie. Denn tats\u00e4chlich bem\u00fcht man sich gerade \u2026 <a class=\"read-more\" href=\"https:\/\/oha-communication.com\/en\/mittelstand-und-internationale-pr\/\">more&nbsp;<i class=\"icon oha-icon-more\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1282],"tags":[2695,2696,2697,2698,2699,2700,1290,2701,2702,1291,2516,2703,2704,2459,1323,2460,2518,2705,2706],"class_list":["post-4737","post","type-post","status-publish","format-standard","hentry","category-oha-communication-en","tag-bionorica-en","tag-draeger-en","tag-externe-kommunikation-en","tag-global-corporate-communication-en","tag-globale-kommunication-en","tag-globale-pr-en","tag-international-communication","tag-internationale-pr-en","tag-internationale-pressearbeit-en","tag-internationalisierung-en","tag-interne-kommunikation-en","tag-juergen-hoffmeister-en","tag-melanie-kamann-en","tag-mittelstand-en","tag-oha-communication-en","tag-oliver-frederik-hahr-en","tag-pressesprecher-en","tag-public-relations-en","tag-simone-huck-sandhu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mittelstand und Internationale PR? - oha communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oha-communication.com\/en\/mittelstand-und-internationale-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mittelstand und Internationale PR? - oha communication\" \/>\n<meta property=\"og:description\" content=\"Anne H\u00fcnninghaus ging f\u00fcr das Pressesprecher Magazin der Frage nach, wie die zunehmende\u00a0Internationalisierung\u00a0der Unternehmen kommunikativ begleitet wird. &#8220;Schluss mit der globalen Gie\u00dfkanne&#8221;, res\u00fcmiert sie. 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