As part of an economic initiative, ‘bwcon’ (Baden Württemberg: Connected) held the PR-Workshop “An Entrepreneur’s Story” at the Bosch-Areal in Stuttgart on May 19. “We’re very happy with the success of the seminar“, says Bernd Hertl, leader of the Communication and Events project team for bwcon. “In addition to the basics of PR, the individual needs of the participants were also taken into consideration. This was very well received by the entrepreneurs and staff of the innovative start-ups, which came from Mannheim, Karlsruhe, Ulm, Tübingen and Stuttgart for the seminar.”
“Economic success is closely linked with the communication of the company”, explains workshop leader Oliver Hahr. He currently leads the consultancy and agency for international public relations oha communication, which he founded in 2007. “Especially for high tech start-ups, it’s often a challenge to formulate a clear and concise range of services. It’s therefore even more important to appropriately choose media and form messages that are relevant and attractive to target groups.”
The development of personal contacts delivers the most direct success. However, in addition to events and involvement in organizations, the use of social media platforms such as XING, LinkedIn or Facebook are the PR instruments of the moment. An official website is also imperative to promote the interests of the company and its services. Messages via Twitter, a newsletter and press information help gain the attention of new target groups and continue to keep them up to date.