They want to pave the way for a new performance culture of classical music. Therefore, the inventors of the PODIUM gather young outstanding artists from all over Europe in Esslingen on the Neckar (Germany) every year. Self started and committed, they develop the performances to a high standard and put into practice the joint vision of a young European music festival that appeals to guests of all ages.
„The artists here, play on an advanced international stage“, says Marc Engenhart who developed the festival’s new Corporate Design. “My goal was to make this level visible with the creation of its new visual identity. The new signet symbolizes tone, note, viola, play, sound, music, dissonance and free form. The brand is powerful. But instead of drowning out the music, it forms a sonorous harmony.”
PODIUM moves into focus
„Building the bridge for young people to this classical music festival was an exciting challenge“, says Marc Engenhart. “For the poster and program, we took photos of a cellist in full action. His outline appears in a flurry of camera flashes, in strong and dramatic colors. This digital aesthetic is usually uncommon for classical music. And it’s this creative treatment that gives the festival’s image, a unique and interesting flavour.”
„This new appearance is beyond price for us“, enthuses Steven Walter, Artistic Director of the festival. „It perfectly symbolizes the character of the PODIUM as a professional festival –combining high-quality music with the charm of youth and conceptual freshness. We now receive a completely new form of attention – not only from visitors of all ages, but also from sponsors, partners, the media and the public.”
PODIUM has just been awarded with the ECHO Klassik in the Category „Sonderpreis für Nachwuchsförderung” (Special price for the promotion of young talents). ECHO Klassik is the most important German award in the field of music. But not only has the festival itself caused a sensation in the music scene. In 2010, its new visual identity was rewarded with a red dot communication design award. With more than 12,000 applications from more than 60 nations, the red dot award is one of the most important design contests worldwide.