1,697 contributions have been submitted to the International Forum Design in 2010 – a Herculean task for the 17 members of the jury. “Works of outstanding craftsmanship, eschewing tame design; playful approaches, avoiding childishness“, the statement of the jury reads, have been awarded with the coveted iF label on May 25. 480 entries from 26 countries won an iF communication design award. Among these: the Corporate Design of the consultancy and agency for international Public Relations oha communication in Stuttgart.
„oha – that expresses astonishment and comprehension at the same time“, says Marc Engenhart, who developed the communication design. „To create this moment of listening up is an imperative and has to be phrased in many different ways with texts, pictures and corporate design. After all, a message has to come out on top in the daily information floods. To build a clear and internationally comprehensible visual language for oha communication – that’s what we managed to create here.”
„The logo’s form symbolizes communication. At the same time it shows the company’s name “oha” in a visually abstracted way: unfussy, precise and straight-line”, explains Oliver Hahr, founder of oha communication. „In designing our corporate communication, we deliberately strike a new path that often requires courage. Only with functional and at the same time surprising ideas it is possible to attract attention. That’s the principle we act up to also when working for our clients.”
As an agency for PR, oha communication focuses on distinctive corporate communication to raise attention among journalists and customers – internationally working companies in the fields of design, technology and healthcare. To this end, press releases, letter paper, postcards, business cards and image flyers were designed together with Marc Engenhart. Website, Facebook, Flickr and Twitter profiles followed. Even Christmas cookies have already been baked in the form of the logo.