To win and maintain the attention and trust of clients, colleagues, politicians and the public is a core mission of companies. The control of this process is called Public Relations (PR). It’s no easy task. The globalization and growing number of channels in which companies can communicate with their target groups, places high demands on the junior managers in the economy.
“To find appropriate communication platforms and effectively position messages is an exciting challenge,” explains Verena Engenhart from the consultancy and agency for international public relations, oha communication, located in Stuttgart. “The goal of the presentation was to wake the interest of the students and to give them an idea which promising career opportunities are offered in communications.”
“Unfortunately, business related majors often only scratch the surface of public relations. However it’s becoming even more important to communicate appropriately with target groups,” explains Sascha Liebhardt, dean of the European University in Munich. “We’re delighted that Ms. Engenhart granted us a look into the field. The students had an opportunity to familiarize themselves with the process of international PR and discuss with an expert.”
Verena Engenhart studied Business Administration with an emphasis in International Marketing Management at the University of Augsburg. In 2008 she began her PR career as a trainee at oha communication. She then interned at an agency in New York City for four months, and in January 2010 continued her position as a PR consultant in Stuttgart. She advises and supports clients with international communication along with online-PR and search engine optimization.