„In the USA, one tries to make even complicated issues a public topic and to initiate a discussion”, Verena Engenhart explains. “Thereby, not only classical PR instruments are used but also new media such as Twitter, Facebook and Blogs. Using these platforms has become an important part of PR.“
The market researchers from Nielson counted 142 mission unique visitors of social media and blogs in December 2009. In the worldwide ranking, Germany is on fifth place with 28.8 million visitors. The trend continues: online media and social networks are becoming more and more important.
„At Spector & Associates, I learned very much for my professional development”, Verena Engenhart says. „But also for my personal life, I experienced many new things. The city is so full of energy, it is electrifying. There is always something to discover. Life in New York is simply amazing.“
Not only has the partnership between oha communication and Spector & Associates, Inc. been intensified during Verena Engenhart’s stay abroad. “We made some interesting contacts with potential partners and service providers” says Oliver Hahr, PR consultant and founder of oha communication. “With their help, we can support our customers even better in reaching the American market.“