Heel is a pharmaceutical company that develops, produces and markets drugs based on natural active ingredients. As the world market leader for homeopathic combination preparations, the company is also a pioneer in the scientific research of natural medicine. In cooperation with scientific institutes, Heel is promoting the concept of Integrative Medicine and building the bridge between orthodox medicine and homeopathy with the aim of improving patient care and health.
Biologische Heilmittel Heel GmbH, headquartered in Baden-Baden, Germany, generated sales of €196 million with 1,300 employees in 2011 – 70 percent of which outside Germany. Heel medicines are available through subsidiaries and distributors in over 50 countries.
Further information can be found at www.heel.com.
Project description: We supported Heel with the coordination, expansion and implementation of international PR to position the company as a pioneer in the scientific research of natural medicine.
Project duration: October 2010 – October 2013